SparkHabits: Curious About AI, Committed to Artist-Led Creation

Written By The CP team

Ad Campaign
4-month engagement | March 2026 to June 2026

The Client

SparkHabits is a wellness technology app that helps people build healthier habits while giving back, with each habit tracked supporting a charity of their choice.

Image developed by AI.

CP's Role

Consciously Produced was brought on to concept and produce an ad campaign for SparkHabits. The client was interested in using AI as part of the production, which gave us an opportunity to experiment with the tools while thinking carefully about where we did, and didn't, want to use it.

We decided to use AI for the visuals of the ad creative, while keeping the voiceover with CP's own team and composing the music in-house.

Our work included:

  • Ad campaign concept + strategy

  • AI-assisted ad creative

  • Custom voiceover by the CP team

  • Original music composition

  • Campaign coordination + delivery

Worth Noting

This was CP’s first hands-on experiment with AI-assisted ad production. Our hesitancy around using AI was openly discussed with the client, and we approached the project cautiously and intentionally. Afterward, our team took time to reflect on the process and make sure we were continuing to honor the ethos of Consciously Produced while also responding to the client’s request. We learned a lot in the process, came away with a clearer sense of where these tools can fit into our work, and ultimately feel proud of the results.

The CP Difference

The client came to us interested in using AI, and we saw an opportunity to experiment without letting the technology take over the entire creative process. We were thoughtful about where it made sense to use it and where we wanted to keep artists firmly as part of the work.

The CP team
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