Girl, Undrunk: Sobriety Never Sounded So Good
About The Show
Girl, Undrunk is a podcast hosted by Heather Chappell and Zoe Kachan. An honest, often hilarious dive into sobriety in all its forms. No judgment, no scripts. Just real talk about addiction, mental health, dating, and life without alcohol.
Launched March 5, 2025.
Photo by JJ Cardillo, courtesy of Girl, Undrunk.
CP's Role: Podcast Development, Production & Branding
Consciously Produced served as executive producer and strategic consultant from concept through full production, providing end-to-end support across audio, video, social media, brand development, and digital infrastructure.
CP was embedded in the show's creative and operational process for the duration of the engagement, guiding both the strategic vision and day-to-day execution.
Our work included:
Strategy sprint + concept development
Full audio editing, episodes 1 to 42
Weekly editorial direction with host
Guest coordination + booking
Original music composition
Video production pivot, episode 12+
Sponsor acquisition
NA beverage sponsorship coordination
Social media strategy, Instagram + TikTok
Short-form clip creation + viral content
Website design, build + SEO
Pitch deck development
Live event support
150K+ views on a single viral clip
42 episodes produced under CP
60x audience growth
120K weekly cross-platform views at peak
The CP Difference
No fixed service menu. Clear boundaries, but room for the work to evolve.
As Girl, Undrunk grew, our role grew with it. CP composed the show's original music in house. Audio-only became video. Social strategy came in as the audience grew. When the show needed a digital home, we built the website. And when a live event appeared on the horizon, we helped think through what that could look like.
Consciously Produced evolved alongside the show in real time, building something that actually fit the work- grounded, intentional, and people-centered.
